Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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1176 comments
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I think that a home foreclosure can have a significant effect on the debtor's life. Property foreclosures can have a 8 to 10 years negative effects on a client's credit report. Any borrower that has applied for a home loan or virtually any loans as an example, knows that the worse credit rating will be, the more complicated it is to get a decent mortgage loan. In addition, it could affect a borrower's power to find a good place to let or hire, if that results in being the alternative homes solution. Good blog post.
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Thursday, 22 August 2024 20:39 posted by クリエスの株価は
Developing offshore wind can enable these nations to achieve competitive electricity markets, reach a larger degree of energy inde卢pendence, and ensure lower and more predictable overall project costs.
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Thursday, 22 August 2024 20:09 posted by 首 出っ張り
This soon proved to be an inefficient way for businesses to protect themselves from bad debt.
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Thursday, 22 August 2024 19:28 posted by 仮想通貨ニュースイーサリアム
In other words, it can act as an incentive plan to encourage employees to work harder and smarter in order for the company to do well.
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Thursday, 22 August 2024 18:17 posted by イトーヨーカ堂 閉鎖
This means that you can make large profits from a minimal investment.
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Thursday, 22 August 2024 17:30 posted by 越後屋おぬしも悪よのう
Eventually, someone had the idea of collecting all of the information from these clerks' cuffs and putting it together for other merchants to refer to before granting credit.
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