Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
- Normal
- https://www.linkedin.com/in/yaelbenari/
- Yes
Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
Latest from Super User
331 comments
-
Comment Link
Thursday, 22 August 2024 20:39
posted by
クリエスの株価は
Developing offshore wind can enable these nations to achieve competitive electricity markets, reach a larger degree of energy inde卢pendence, and ensure lower and more predictable overall project costs.
-
Comment Link
Thursday, 22 August 2024 20:09
posted by
首 出っ張り
This soon proved to be an inefficient way for businesses to protect themselves from bad debt.
-
Comment Link
Thursday, 22 August 2024 19:28
posted by
仮想通貨ニュースイーサリアム
In other words, it can act as an incentive plan to encourage employees to work harder and smarter in order for the company to do well.
-
Comment Link
Thursday, 22 August 2024 18:17
posted by
イトーヨーカ堂 閉鎖
This means that you can make large profits from a minimal investment.
-
Comment Link
Thursday, 22 August 2024 17:30
posted by
越後屋おぬしも悪よのう
Eventually, someone had the idea of collecting all of the information from these clerks' cuffs and putting it together for other merchants to refer to before granting credit.
-
Comment Link
Thursday, 22 August 2024 15:48
posted by
ncis los angeles
Hello, i feel that i noticed you visited my website thus i came to ?go back the choose?.I am trying to in finding things to improve my site!I suppose its ok to use a few of your ideas!!
-
Comment Link
Thursday, 22 August 2024 12:53
posted by
no math school trip 2023
Generally I don't learn post on blogs, but I wish to say that this write-up very pressured me to try and do so! Your writing style has been surprised me. Thanks, very great post.
-
Comment Link
Thursday, 22 August 2024 08:28
posted by
the walking dead season 7 ep 9
Hi there, You have performed an excellent job. I will definitely digg it and in my view recommend to my friends. I am sure they will be benefited from this website.
-
Comment Link
Thursday, 22 August 2024 05:02
posted by
Dino Game 126
I will immediately grab your rss as I can't find your e-mail subscription link or newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.
-
Comment Link
Wednesday, 21 August 2024 18:08
posted by
https://www.batikorganik.id/motif/?premium=BOS88
You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!
Leave a comment
Make sure you enter the (*) required information where indicated. HTML code is not allowed.