Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 6553 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)

327 comments

  • Comment Link เย็ดครูสาวขี้เงี่ยน Sunday, 01 September 2024 16:36 posted by เย็ดครูสาวขี้เงี่ยน

    After research a couple of of the blog posts on your website now, and I truly like your means of blogging. I bookmarked it to my bookmark web site list and shall be checking again soon. Pls try my web page as nicely and let me know what you think.

  • Comment Link คลิปหลุดเย็ดในป่ากล้วย Sunday, 01 September 2024 16:04 posted by คลิปหลุดเย็ดในป่ากล้วย

    Good day! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us valuable information to work on. You have done a marvellous job!

  • Comment Link คลิปหลุดครูแพรว xxx โดนฝรั Sunday, 01 September 2024 16:01 posted by คลิปหลุดครูแพรว xxx โดนฝรั

    One thing I would really like to reply to is that weightloss system fast can be achieved by the correct diet and exercise. A person's size not only affects the look, but also the complete quality of life. Self-esteem, despression symptoms, health risks, as well as physical capabilities are afflicted in weight gain. It is possible to make everything right but still gain. If this happens, a problem may be the primary cause. While too much food and not enough work out are usually guilty, common health conditions and traditionally used prescriptions can greatly amplify size. I am grateful for your post here.

  • Comment Link xxxทรงซ้อ Sunday, 01 September 2024 15:52 posted by xxxทรงซ้อ

    wonderful points altogether, you simply gained a brand new reader. What would you recommend about your post that you made a few days ago? Any positive?

  • Comment Link คริบหลุดมะปราง Sunday, 01 September 2024 15:49 posted by คริบหลุดมะปราง

    I was curious if you ever thought of changing the page layout of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having one or two pictures. Maybe you could space it out better?

  • Comment Link เสียงไทย สาวแบงค์พนักงา Sunday, 01 September 2024 14:35 posted by เสียงไทย สาวแบงค์พนักงา

    I was recommended this website via my cousin. I'm now not certain whether this put up is written by way of him as no one else understand such particular about my trouble. You're incredible! Thank you!

  • Comment Link เย็ดสาวไทย45 Sunday, 01 September 2024 12:22 posted by เย็ดสาวไทย45

    Hey! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I'm getting tired of Wordpress because I've had issues with hackers and I'm looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.

  • Comment Link คลิปสวิงออยรอยจูบ Sunday, 01 September 2024 11:00 posted by คลิปสวิงออยรอยจูบ

    One important issue is that when you find yourself searching for a education loan you may find that you will need a cosigner. There are many situations where this is correct because you should find that you do not use a past credit rating so the lender will require you have someone cosign the borrowed funds for you. Good post.

  • Comment Link หีเต Sunday, 01 September 2024 10:35 posted by หีเต

    Hey, you used to write fantastic, but the last several posts have been kinda boring? I miss your tremendous writings. Past few posts are just a little bit out of track! come on!

  • Comment Link คลิปหลุดเย็ดในโรงเรียน Sunday, 01 September 2024 09:40 posted by คลิปหลุดเย็ดในโรงเรียน

    You really make it seem so easy with your presentation but I find this topic to be actually something which I think I would never understand. It seems too complicated and very broad for me. I'm looking forward for your next post, I will try to get the hang of it!

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.