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- Tuesday, 31 October 2023 00:00
Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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| Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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861 comments
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Wednesday, 14 August 2024 17:27
posted by
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Tuesday, 13 August 2024 05:51
posted by
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Tuesday, 13 August 2024 05:40
posted by
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Tuesday, 13 August 2024 01:14
posted by
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Monday, 12 August 2024 23:11
posted by
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The bank is part of InnovFin, the EU Finance for Innovators, a joint initiative of the EIB Group in cooperation with the European Commission under Horizon 2020).
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Monday, 12 August 2024 19:46
posted by
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Government bonds are the safest for those who have no tolerance for risk as this type of student investment is guaranteed with interest redeemable on a specified date.
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