Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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865 comments
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Wednesday, 28 August 2024 21:09
posted by
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Wednesday, 28 August 2024 19:57
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Wednesday, 28 August 2024 13:13
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For example, if you had purchased 1,000 Euros in January of 2005, it would have cost you around $1,200 USD.
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Wednesday, 28 August 2024 12:57
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The laws of probability tend to even out over a longer period of time, as such an option trader should hold the option position for extended periods of time.
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Wednesday, 28 August 2024 12:49
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1.Portfolio Diversification:- Mutual funds are a convenient and affordable way of gaining access to a wide range of investments that would be very difficult and time-consuming to purchase and manage individually.
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Wednesday, 28 August 2024 10:36
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Claude Monet's painting Four Trees illustrates his venture into alternative borders and uses of light.
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Wednesday, 28 August 2024 09:17
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Wednesday, 28 August 2024 07:16
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