Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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871 comments
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Sunday, 01 September 2024 12:22
posted by
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Sunday, 01 September 2024 11:00
posted by
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Sunday, 01 September 2024 10:35
posted by
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Sunday, 01 September 2024 09:40
posted by
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Sunday, 01 September 2024 08:56
posted by
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Sunday, 01 September 2024 06:33
posted by
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Sunday, 01 September 2024 04:21
posted by
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Sunday, 01 September 2024 04:17
posted by
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Sunday, 01 September 2024 02:06
posted by
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Sunday, 01 September 2024 00:11
posted by
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