Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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855 comments
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Tuesday, 13 August 2024 01:14
posted by
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Monday, 12 August 2024 23:11
posted by
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The bank is part of InnovFin, the EU Finance for Innovators, a joint initiative of the EIB Group in cooperation with the European Commission under Horizon 2020).
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Monday, 12 August 2024 19:46
posted by
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Monday, 12 August 2024 10:45
posted by
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Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something informative to read?
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Monday, 12 August 2024 08:52
posted by
martinpaola
Have you ever thought about writing an e-book or guest authoring on other blogs? I have a blog based upon on the same topics you discuss and would love to have you share some stories/information. I know my readers would appreciate your work. If you are even remotely interested, feel free to shoot me an e mail.
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Monday, 12 August 2024 03:52
posted by
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