Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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855 comments
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Friday, 09 August 2024 17:00
posted by
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Friday, 09 August 2024 16:35
posted by
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With havin so much content do you ever run into any issues of plagorism or copyright violation? My website has a lot of exclusive content I've either written myself or outsourced but it looks like a lot of it is popping it up all over the internet without my agreement. Do you know any ways to help reduce content from being stolen? I'd really appreciate it.
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Friday, 09 August 2024 03:09
posted by
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Hiya! Quick question that's completely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone. I'm trying to find a theme or plugin that might be able to fix this problem. If you have any suggestions, please share. Cheers!
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Friday, 09 August 2024 02:14
posted by
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Thursday, 08 August 2024 20:29
posted by
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Thursday, 08 August 2024 12:58
posted by
Luxury Travel
Amazing blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple adjustements would really make my blog shine. Please let me know where you got your design. Appreciate it
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Thursday, 08 August 2024 11:31
posted by
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Thursday, 08 August 2024 11:16
posted by
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