ProductX - Oren Lewkowicz || VP and Head of Collect & Review LOB, Cellebrite

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Wednesday, 29 November 2023 00:00

Oren Lewkowicz

VP and Head of Collect & Review LOB, Cellebrite

12:10 - 12:30
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How Competition forced us to expand our business

Cellebrite introduced a Premium solution in 2016 for selected customers with a very high price point.

2 years later a competitor came with an offering for a much lower and disrupted the market.

Learn how Cellebrite reacted quickly & changed the business model and leveraged its install base to develop a new offering that grew the adoption by X10 and boosted the ARR.

Written by Super User Read 10509 times Last modified on Saturday, 10 February 2024 05:59

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1361 comments

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Deconsolidation and consolidation of products.
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