Explore how we can prioritize and resolve “unhappy flows” (user interactions that don’t fulfill user intent) and how focusing on these issues can Improve user experience and create stickiness to your product. 

Structure of session:

• Definition:
  What are "unhappy flows" and why the handling of those flows often get stuck in
  the backlog?
• Why are we doing this?
  Do we always need to focus on unhappy flows when our KPIs are focused on growth, user base expansion, and monetization? Not always!
• Principles of prioritizing unhappy flows:
  how to differentiate between noisy edge cases to unhappy flows that prevent your product from growing?

What can product managers take from this session to their day-to-day routine?

• Understand and map out your unhappy flows.
• Assess the operational effects these flows have on customer service and support teams.
• Analyze user behavior after encountering these flows to understand the true impact on engagement and trust.
• Use data to prioritize resolving unhappy flows with the most significant business impact.
• Summarize how addressing unhappy flows is about user satisfaction and aligning operational efficiency and business growth.