The technological landscape is changing every day with exponential breakthroughs in AI. The distance between technology and the legacy industries it is trying to improve is growing larger and larger. My talk will tell my personal story of bringing a true AI product to one of the most legacy of industries - the airline industry. I will talk about the challenges such a legacy industry brings, how defining what your product is in the world of AI is challenging, both externally and internally, and how going back to the basics of product management allowed me to transform Fetcherr from a project company into a true AI product company. The main takeaways from my talk are (subject to change of course)
1. Go back to basics - ask the questions of Who? What? and Why?, you may be surprised by the answer
2. When the technology and the industry don't mix - focus on the pain you are solving, that is always universal
3. Don't forget the internal aspect - convincing stakeholders of what the product is may prove more difficult than convincing the customers.