The Business Side of Our Products: How sales-product relationship improved our offering
Collaboration and relationship with the sales team help our product improve. In order to work effectively with Sales, it's important to understand the differences in our incentives and KPIs. Sales teams need ammo to close the sale, and our part in enabling sales is increasing the team's product knowledge and providing them with competitive analysis, preparing them for the hard questions prospects ask.
In this talk, I will present two highly impactful resources we added to the sales enablement toolbox. We will examine the implementation process and effective utilization of competitive & Win-loss analysis for Product managers:
- Learn how better understanding our losses helps us increase revenue (hint: it's not always the product)
- Learn how to collect valuable information on the competition, and make the information more accessible to internal stakeholders
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248 comments
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Wednesday, 23 October 2024 19:26 posted by click here to read
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Tuesday, 22 October 2024 14:32 posted by GoToTop.ee
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Tuesday, 22 October 2024 14:32 posted by site link
Excellent post but I was wondering if you could write a litte more on this subject? I'd be very grateful if you could elaborate a little bit further. Many thanks!
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