Shiri Arad Ivtsan

Director of Product Management, WhiteSource
  • 09:40 - 10:00
  • company logo LIGHT

The Business Side of Our Products: How sales-product relationship improved our offering

Collaboration and relationship with the sales team help our product improve. In order to work effectively with Sales, it's important to understand the differences in our incentives and KPIs. Sales teams need ammo to close the sale, and our part in enabling sales is increasing the team's product knowledge and providing them with competitive analysis, preparing them for the hard questions prospects ask.

In this talk, I will present two highly impactful resources we added to the sales enablement toolbox. We will examine the implementation process and effective utilization of competitive & Win-loss analysis for Product managers:

- Learn how better understanding our losses helps us increase revenue (hint: it's not always the product)

- Learn how to collect valuable information on the competition, and make the information more accessible to internal stakeholders

 

Written by  Read 6053 times Last modified on Tuesday, 21 December 2021 11:53
Rate this item
(0 votes)

55 comments

  • Comment Link  read more Monday, 09 September 2024 19:10 posted by read more

    Автор старается подойти к теме без предубеждений.

  • Comment Link посмотреть сайт Monday, 09 September 2024 19:10 posted by посмотреть сайт

    Автор приводит примеры из различных источников, что позволяет получить более полное представление о теме. Статья является нейтральным и информативным ресурсом для тех, кто интересуется данной проблематикой.

  • Comment Link  такое Monday, 09 September 2024 19:10 posted by такое

    If some one needs to be updated with latest technologies then he must be pay a visit this site and be up to date daily.

  • Comment Link  Related Site Monday, 09 September 2024 19:10 posted by Related Site

    Asking questions are actually fastidious thing if you are not understanding anything completely, except this piece of writing offers nice understanding yet.

  • Comment Link фанклуб письменників Wednesday, 07 August 2024 07:34 posted by фанклуб письменників

    Автор представляет сложные темы в понятной и доступной форме.

  • Comment Link  Адаптивный дизайн (Responsive Design) Saturday, 03 August 2024 00:33 posted by Адаптивный дизайн (Responsive Design)

    Hey There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly return.

  • Comment Link  Мобильный дизайн (Mobile Design) Saturday, 03 August 2024 00:32 posted by Мобильный дизайн (Mobile Design)

    Статья представляет все основные аспекты темы, без излишней детализации.

  • Comment Link  Грид-системы (Grid Systems) Saturday, 03 August 2024 00:32 posted by Грид-системы (Grid Systems)

    Howdy! Do you know if they make any plugins to help with Search Engine Optimization? I'm trying to get my blog to rank for some targeted keywords but I'm not seeing very good results. If you know of any please share. Thanks!

  • Comment Link  Прототипирование Saturday, 03 August 2024 00:00 posted by Прототипирование

    Я просто восхищен этой статьей! Автор предоставил глубокий анализ темы и подкрепил его примерами и исследованиями. Это помогло мне лучше понять предмет и расширить свои знания. Браво!

  • Comment Link  UI (User Interface) Friday, 02 August 2024 13:18 posted by UI (User Interface)

    Статья представляет факты и аналитические данные, не выражая предпочтений.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.

to-be published