As Product Managers, we carefully craft and prioritize features, ensuring every slice of the product is well-baked. But do we stop to ask—are we serving it the right way? Do the teams interacting with customers truly understand its value and know how to position it?

As our product and company grew, I realized that without actively marketing our product internally—just as we do externally—our success would remain only on paper:

• Sales teams wouldn’t know how to explain new features
•  CSMs wouldn’t be able to drive adoption
•  A poorly communicated launch is almost like a launch that never happened

How Do We Slice Product Marketing the Right Way?

To bridge this gap in our team, we built a structured framework—release notes, sales enablement materials, user guides, demos, marketing messaging, and more. As our product scaled, we realized -
Product Marketing is not just a topping—it’s baked into the very foundation of product success! it’s a mindset that must be embedded into the daily work of every Product team!

It’s not a final step—it’s an ongoing process!

Join me to discover how to slice product marketing into every stage of development, ensuring that every new feature becomes a true success in the field.