Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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855 comments
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Monday, 11 November 2024 12:58
posted by
17 歳 おじゃる 丸
She goes to be instrumental in making the wedding march change into more refined, together with her charming look and matching basket.
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Monday, 11 November 2024 12:52
posted by
日本ベビーブーム
Dorothy Cora Eulalia Mearns, Confidential Secretary to the Resident Commissioner of Swaziland.
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Monday, 11 November 2024 12:46
posted by
課長塾の価格は
Martini and Weinberger put up their opposition to the elevation plan.
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Monday, 11 November 2024 12:32
posted by
サーティワン コーン
This trendy eatery provides dishes like wooden-fired roasted chicken and smoked pork shoulder, all ready with locally sourced substances.
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Monday, 11 November 2024 12:30
posted by
東海理化 年収 低い
Parc des Princes soccer stadium (dwelling of Paris Saint-Germain football club).
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Monday, 11 November 2024 12:23
posted by
ネパール 地震 救助隊
Many Christians kept their Christmas in April, others in May, and still others at the close of September, until finally December 25 was agreed upon as essentially the most appropriate date.
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Monday, 11 November 2024 12:18
posted by
水国リスト
Attempt completely different flavors, colours, and textures to seek out out what your little one likes.
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Monday, 11 November 2024 12:13
posted by
朝霧高原 キャンプ
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Monday, 11 November 2024 11:33
posted by
ウォッチ 板
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Monday, 11 November 2024 10:52
posted by
トヨタフィロソフィー 感想
Christine Olive Foulger, Auxiliary Coastguard, HM Coastguard, Walton-on-the-Naze.
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