Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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874 comments
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Sunday, 15 September 2024 18:56
posted by
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About R90 million of the R150 million obtained by Digital Vibes had been channelled to different accounts - either to entities set up by Mather and Mitha or to third parties, together with companies and private accounts held by Mather's immediate family.
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Sunday, 15 September 2024 18:03
posted by
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Detrixhe, John (three August 2011).
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Sunday, 15 September 2024 17:55
posted by
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Bond ETFs are trade-traded funds that put money into bonds.
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Sunday, 15 September 2024 16:29
posted by
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Also in 1993, Northwest started its strategic alliance with KLM, which was the biggest airline partnership at that time.
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Thursday, 12 September 2024 06:25
posted by
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Wednesday, 11 September 2024 23:26
posted by
IT Infrastructure Services
Have you ever considered creating an ebook or guest authoring on other blogs? I have a blog centered on the same topics you discuss and would love to have you share some stories/information. I know my subscribers would enjoy your work. If you're even remotely interested, feel free to shoot me an e-mail.
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