Yael Ben-Ari || Senior Product Manager, Microsoft

Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 9315 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)
Published in Day 1
Super User

Latest from Super User

More in this category: « Dessert Break Tzviel Lemberger || Head of AI for validation product team, Intel »

865 comments

  • Comment Link チネラヴィータ Sunday, 24 November 2024 13:42 posted by チネラヴィータ

    A liquor store and a smoke store had been destroyed, while a boba tea lounge, a strip mall, and an automotive business had been heavily broken.

  • Comment Link 蔵書とは Sunday, 24 November 2024 13:36 posted by 蔵書とは

    The three of them began a shadow conflict against the Jedi, with Nihilus using his power to absorb Power energies to wipe out a complete planet of Jedi refugees, while Sion led a contingent of assassins to hunt down the survivors.

  • Comment Link 筧真一 広野真由美 Sunday, 24 November 2024 13:34 posted by 筧真一 広野真由美

    He feels it compromises his management and unfortunately felt that it excludes him and limits his contact time with the gamers'". NL Pitchero says that "FC Halifax Town have signed former England C worldwide Nicky Wroe on a month's loan from Notts County.

  • Comment Link 撤回する英語back Sunday, 24 November 2024 13:33 posted by 撤回する英語back

    Better Search. More actual testing of the search and try out extra of the search strategies common in chess.

  • Comment Link 川崎 区長 Sunday, 24 November 2024 13:16 posted by 川崎 区長

    Choose members of the team arranging the event and delegate duties.

  • Comment Link 牧瀬 プリン なん j Sunday, 24 November 2024 12:59 posted by 牧瀬 プリン なん j

    We shall show you how and where to promote the ebooks.

  • Comment Link 侑 読み方 ゆき Sunday, 24 November 2024 11:49 posted by 侑 読み方 ゆき

    On December 25, 2020, a automotive bomb exploded in downtown Nashville at the city's enterprise district, outside the AT&T Constructing, injuring at least three folks.

  • Comment Link gross ドイツ語 Sunday, 24 November 2024 11:41 posted by gross ドイツ語

    On January 19, 2021, Xiaomi announced Mi Discuss would be discontinued in a message despatched to all customers, with the messaging performance of the app being disabled on February 1 the same 12 months.

  • Comment Link 住宅ローン 病気 免除 Sunday, 24 November 2024 11:24 posted by 住宅ローン 病気 免除

    Confederate Normal J. B. Hood was decisively defeated within the Battle of Nashville in 1864.

  • Comment Link 家庭環境 悪い どうする Sunday, 24 November 2024 11:00 posted by 家庭環境 悪い どうする

    Philadelphia Mayor Jim Kenney ordered nonessential companies and metropolis authorities to close for two weeks.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.