Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 9381 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)

876 comments

  • Comment Link ซีรี่ย์ฝรั่ง see season 3 Sunday, 25 August 2024 14:35 posted by ซีรี่ย์ฝรั่ง see season 3

    Can I simply say what a reduction to search out someone who actually is aware of what theyre speaking about on the internet. You positively know easy methods to convey an issue to gentle and make it important. More folks must read this and understand this facet of the story. I cant consider youre no more common because you undoubtedly have the gift.

  • Comment Link the hymn of death 2018 เพลงรักหัวใจสลาย praise of death ต Sunday, 25 August 2024 14:25 posted by the hymn of death 2018 เพลงรักหัวใจสลาย praise of death ต

    Another thing I've really noticed is that for many people, a bad credit score is the reaction to circumstances over and above their control. One example is they may have been saddled having an illness and because of this they have high bills going to collections. It could be due to a occupation loss or maybe the inability to do the job. Sometimes divorce proceedings can really send the money in the undesired direction. Thanks sharing your opinions on this web site.

  • Comment Link hd me hellbound season 2 ทัณฑ์นรก 2 พากย์ไทย ep 1 Sunday, 25 August 2024 13:05 posted by hd me hellbound season 2 ทัณฑ์นรก 2 พากย์ไทย ep 1

    Magnificent goods from you, man. I've understand your stuff previous to and you are just too fantastic. I actually like what you've acquired here, really like what you're saying and the way in which you say it. You make it enjoyable and you still take care of to keep it wise. I can't wait to read far more from you. This is actually a terrific website.

  • Comment Link ดูthe lone star swordsman 1994 Sunday, 25 August 2024 12:06 posted by ดูthe lone star swordsman 1994

    What I have always told people is that while searching for a good on the net electronics retail store, there are a few factors that you have to think about. First and foremost, you need to make sure to choose a reputable as well as reliable retail store that has gotten great reviews and scores from other shoppers and business sector leaders. This will ensure you are getting along with a well-known store that provides good services and assistance to their patrons. Thanks for sharing your thinking on this site.

  • Comment Link โทริโกะ ตอนที่ 141 Sunday, 25 August 2024 10:47 posted by โทริโกะ ตอนที่ 141

    Good blog post. What I would like to make contributions about is that computer memory should be purchased when your computer can no longer cope with anything you do along with it. One can set up two good old ram boards containing 1GB each, as an illustration, but not certainly one of 1GB and one having 2GB. One should make sure the maker's documentation for own PC to make sure what type of ram is necessary.

  • Comment Link อนิเมะออนไลน์ Sunday, 25 August 2024 10:44 posted by อนิเมะออนไลน์

    I've observed that in the world of today, video games are classified as the latest phenomenon with kids of all ages. There are times when it may be not possible to drag the kids away from the games. If you want the best of both worlds, there are numerous educational games for kids. Great post.

  • Comment Link lesson in love 2022 บทเรียนรักต้องห้าม viu Sunday, 25 August 2024 10:19 posted by lesson in love 2022 บทเรียนรักต้องห้าม viu

    I've been browsing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. Personally, if all web owners and bloggers made good content as you did, the internet will be much more useful than ever before.

  • Comment Link จ้าวซิน Sunday, 25 August 2024 09:19 posted by จ้าวซิน

    Thanks for sharing most of these wonderful blogposts. In addition, the right travel along with medical insurance approach can often reduce those problems that come with journeying abroad. Any medical emergency can rapidly become expensive and that's sure to quickly slam a financial weight on the family's finances. Putting in place the best travel insurance package deal prior to leaving is worth the time and effort. Thanks

  • Comment Link khan kluay 2009 ก้านกล้วย 2 Sunday, 25 August 2024 08:33 posted by khan kluay 2009 ก้านกล้วย 2

    Thanks for the suggestions you discuss through this website. In addition, lots of young women that become pregnant tend not to even seek to get health care insurance because they are concerned they wouldn't qualify. Although a few states today require that insurers provide coverage regardless of pre-existing conditions. Charges on all these guaranteed plans are usually bigger, but when with the high cost of medical care bills it may be the safer strategy to use to protect your own financial potential.

  • Comment Link the way you are อ้วนนักรักซะเลย ซับไ Sunday, 25 August 2024 08:06 posted by the way you are อ้วนนักรักซะเลย ซับไ

    One other issue is that if you are in a situation where you don't have a cosigner then you may really want to try to exhaust all of your educational funding options. You can get many grants and other scholarship grants that will present you with funding to help with school expenses. Thx for the post.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.