Shiri Arad Ivtsan || Director of Product Management, WhiteSource

Shiri Arad Ivtsan

Director of Product Management, WhiteSource
  • 09:40 - 10:00
  • company logo LIGHT

The Business Side of Our Products: How sales-product relationship improved our offering

Collaboration and relationship with the sales team help our product improve. In order to work effectively with Sales, it's important to understand the differences in our incentives and KPIs. Sales teams need ammo to close the sale, and our part in enabling sales is increasing the team's product knowledge and providing them with competitive analysis, preparing them for the hard questions prospects ask.

In this talk, I will present two highly impactful resources we added to the sales enablement toolbox. We will examine the implementation process and effective utilization of competitive & Win-loss analysis for Product managers:

- Learn how better understanding our losses helps us increase revenue (hint: it's not always the product)

- Learn how to collect valuable information on the competition, and make the information more accessible to internal stakeholders

 

Written by  Read 7360 times Last modified on Tuesday, 21 December 2021 11:53
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234 comments

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