Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 9426 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)

877 comments

  • Comment Link 調理パン保存夏 Sunday, 22 September 2024 19:04 posted by 調理パン保存夏

    Every lady needs a pair of black heels for work.

  • Comment Link アラビア砂漠 英語 Sunday, 22 September 2024 18:47 posted by アラビア砂漠 英語

    Identical to Elvis Presley on the cover, the youth celebrated the greased again hairstyle, fitted white or black t-shirt, along with the choice of ringer t-shirts or baseball t-shirts, this was paired along rolled up black or blue denim, leather-based jackets or bombers, army boots or converse.

  • Comment Link しだれ桜名所 関西 Sunday, 22 September 2024 18:35 posted by しだれ桜名所 関西

    How are you addressing the “proof of negative test” because it relates to entering into the host country or return to the house country?

  • Comment Link 화물중고차매매사이트 Sunday, 22 September 2024 18:13 posted by 화물중고차매매사이트

    트럭중고

  • Comment Link シェリー メイ 友達 Sunday, 22 September 2024 18:10 posted by シェリー メイ 友達

    After which they turn round and say that they don’t truly imagine that adverts are a great way of getting clients.

  • Comment Link ソウル 市長 選挙 速報 Sunday, 22 September 2024 17:51 posted by ソウル 市長 選挙 速報

    Once you’ve obtained it perfect, you can provide it an added increase by blessing it.

  • Comment Link 6年生で習う漢字 一覧 Sunday, 22 September 2024 17:48 posted by 6年生で習う漢字 一覧

    Chic and snug Italian fashion French Sandals to wear with skirts, dresses, pants, and denims for summer and spring seasons for strolling, journey, and streetstyle.

  • Comment Link slot gacor hari ini Sunday, 22 September 2024 08:26 posted by slot gacor hari ini

    Somebody essentially help to make seriously posts I would state. This is the first time I frequented your web page and thus far? I amazed with the research you made to create this particular publish amazing. Fantastic job!

  • Comment Link cbd oil effects Saturday, 21 September 2024 19:12 posted by cbd oil effects

    Thanks for the something totally new you have revealed in your post. One thing I'd really like to touch upon is that FSBO associations are built over time. By launching yourself to the owners the first end of the week their FSBO is usually announced, ahead of masses start off calling on Mon, you develop a good relationship. By mailing them methods, educational elements, free reports, and forms, you become the ally. By using a personal curiosity about them plus their circumstances, you create a solid link that, most of the time, pays off as soon as the owners opt with an agent they know in addition to trust - preferably you.

  • Comment Link slot online Saturday, 21 September 2024 17:56 posted by slot online

    The very core of your writing while sounding reasonable originally, did not really settle perfectly with me personally after some time. Someplace throughout the sentences you were able to make me a believer unfortunately only for a while. I still have a problem with your jumps in assumptions and you would do nicely to help fill in all those gaps. When you actually can accomplish that, I will definitely end up being fascinated.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.