Yael Ben-Ari

Senior Product Manager, Microsoft
Navigating SMB Waters with Enterprise Ship

 

 The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.

We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.

In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.

Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.  

 

Written by  Read 9438 times Last modified on Saturday, 10 February 2024 09:16
Rate this item
(0 votes)

877 comments

  • Comment Link レポート 考察 終わり方 Wednesday, 16 October 2024 17:39 posted by レポート 考察 終わり方

    “CTCL and the opposite 12 nonprofits in Wisconsin forged a shadow of doubt over voting integrity for all elections transferring forward,” Brandtjen said.

  • Comment Link 遙か未来の君へ 歌詞 Wednesday, 16 October 2024 17:29 posted by 遙か未来の君へ 歌詞

    As PFPNet has developed and grown with a broad vary of membership of firms and people who truly perceive the business, it has develop into clear that there's an actual want to develop finest observe, navigate laws, and remove confusion and conflicts.

  • Comment Link 富田林 食パン専門店 Wednesday, 16 October 2024 17:19 posted by 富田林 食パン専門店

    There’s plenty of history to maintain you busy right here, but spooky season’s also an amazing time to enroll in a ghost tour of the colonial space and pay a go to to Busch Gardens Williamsburg, where Howl-O-Scream options haunted houses and different terrifying fun for older guests and The Count’s Spooktacular within the Sesame Avenue space supplies extra child-pleasant scares.

  • Comment Link 安達 経済 Wednesday, 16 October 2024 17:09 posted by 安達 経済

    It consists of steel beams and columns through which hearth resistance is achieved by the addition of bolstered concrete between the member flanges.

  • Comment Link 大宮警察署 移転 Wednesday, 16 October 2024 16:32 posted by 大宮警察署 移転

    Though its placement suggests it was meant to have been dropped by Disciple Lorithia.

  • Comment Link ふ もっと ぱら キャンプ Wednesday, 16 October 2024 16:10 posted by ふ もっと ぱら キャンプ

    Some of the Palestinians and Syrians in Beirut could not go away Lebanon, nonetheless, and a few are expected to return shortly to join the Syrian soldiers in the Bekaa Valley.

  • Comment Link 選挙 候補 者 ポスター Wednesday, 16 October 2024 15:56 posted by 選挙 候補 者 ポスター

    Those who can pull this off will earn themselves a significant 1.00 APY, while everyone else gets a meager 0.40 APY.

  • Comment Link 届出 とどけで とどけいで Wednesday, 16 October 2024 15:47 posted by 届出 とどけで とどけいで

    I definitely hope that you are capable of make it work out.

  • Comment Link 失業保険 アルバイト 長期 Wednesday, 16 October 2024 15:41 posted by 失業保険 アルバイト 長期

    Yucca moths get their name for the intense, obligate mutualism they share with the yucca genus that has evolved over millions of years.

  • Comment Link お前はコラー Wednesday, 16 October 2024 14:45 posted by お前はコラー

    Lake Michigan Sport Fishing Charters.

Leave a comment

Make sure you enter the (*) required information where indicated. HTML code is not allowed.