Yael Ben-Ari
Senior Product Manager, Microsoft- 15:45-16:00
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- https://www.linkedin.com/in/yaelbenari/
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Navigating SMB Waters with Enterprise Ship |
The Microsoft Security Group has been at the forefront of providing device security solutions for enterprises. However, when we identified an exciting new opportunity to expand our reach to the SMB (Small and Medium-sized Business) market, we suddenly found ourselves feeling like the new kid in town.
We needed to familiarize ourselves with the dynamics of a new ecosystem, adapt to the needs of a different market segment, and face the harsh reality of a crowded, incentive-driven market.
In this session, I will share how we handled this challenge, including cost reduction, pricing adjustments, refining feature sets, and changing sales strategies.
Join us as we explore the lessons we learned, strategies we employed, methodologies we used, and the best practices that enabled us to effectively penetrate a new market segment.
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877 comments
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Wednesday, 23 October 2024 21:04
posted by
モノカルチャー経済アフリカ
This workshop may even characteristic a panel dialogue that includes members/international college students from these organizations who will share their very own experiences.
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Wednesday, 23 October 2024 20:52
posted by
全英オープンゴルフ結果
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Wednesday, 23 October 2024 20:50
posted by
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Our Student Providers group presents academic and mental health support companies, along with other sources, to make sure every learner can achieve success.
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Wednesday, 23 October 2024 20:46
posted by
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Wednesday, 23 October 2024 20:33
posted by
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Wednesday, 23 October 2024 20:28
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Wednesday, 23 October 2024 20:25
posted by
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Wednesday, 23 October 2024 20:23
posted by
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Wednesday, 23 October 2024 20:22
posted by
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Wednesday, 23 October 2024 20:08
posted by
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Arnold Chase’s mansion in Connecticut contains a 33,000-square foot basement that options a 103-seat movie theater, ticket sales space, concession stand, recreation room and a music room, in line with an Related Press story.
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